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Smart links for mobile apps

Know where your installs come from.

Smart links and install attribution for mobile apps. One link to both App Store & Play Store — clicks, installs, & revenue fully tracked.

Get Started FreeView Docs

Native SDKs for Swift · Kotlin · Flutter · React Native

You shouldn't need a growth team to track installs.

Firebase Dynamic Links is dead. Branch wants enterprise contracts. AppsFlyer costs more than your app makes.

You just want to know: where are my installs coming from?

You paste your App Store URL on Twitter, in your blog, in your email signature. Someone installs your app. You have no idea which link drove it.

Everything you need. Nothing you don't.

Smart links, attribution, and analytics in one lightweight tool.

Smart Links

One URL. Both platforms. iOS users go to the App Store. Android users go to Google Play. Desktop users see a landing page with both options. Sub-100ms routing.

Install Attribution

Know where every install comes from. Statistical fingerprint matching connects link clicks to app installs. No IDFA, no ATT prompt, no user-facing permissions.

Link-in-Bio Page

A clean, branded page at instally.io/your-app with your icon, description, and smart download buttons. Every click tracked. Every install attributed.

Analytics Dashboard

Real-time clicks, installs, and conversion rates. Break down by source, country, device, and time period. No sampling. No 48-hour delay.

Referral Tools

Give each user a unique referral link. Set reward rules. Instally handles tracking, verification, and payouts via Stripe Connect. Turn it on when you're ready.

Webhook Integrations

Connect RevenueCat, Stripe, Superwall, or Adapty. Instally automatically attributes purchases and renewals back to the link that drove the install.

Three lines of code. Five minutes. Done.

No enterprise onboarding. No sales calls. Just start tracking.

1

Create your link

Sign up, add your App Store and Play Store URLs. Get your smart link and link-in-bio page instantly.

2

Drop in the SDK

Add three lines to your app's launch code. The SDK is <50KB, has zero dependencies, and requests zero permissions.

3

See attribution

Every click and install flows into your dashboard in real time. See what's working. Kill what isn't.

Ships in minutes, not sprints.

Three lines of code. Native SDKs for every major platform.

AppDelegate.swift
import Instally
Instally.configure(appId: "app_xxx", apiKey: "key_xxx")
Instally.trackInstall()

Built for indie devs, not enterprise teams

Compare Instally to the alternatives.

Comparison of Instally with alternative solutions
FeatureInstallyFirebase Dynamic LinksBranch / AppsFlyerBitly
Smart app store routing✓Deprecated✓✗
Install attribution✓✗✓✗
Link-in-bio page✓✗✗✗
No IDFA / ATT required✓N/ADependsN/A
Real-time analytics✓Limited✓Click only
Revenue attribution✓✗✓✗
Setup time5 minutesDeadDaysMinutes
PriceFree / $19/moFree (was)$500+/mo$29+/mo

Start free. Scale when you need to.

No credit card required. No hidden fees.

Free

$0/month

For indie devs getting started.

  • ✓1 app
  • ✓1 smart link
  • ✓Link-in-bio page
  • ✓1,000 tracked installs/mo
  • ✓7-day analytics
  • ✓Community support
Get Started
Most Popular

Pro

$19/month

For growing apps with multiple campaigns.

  • ✓3 apps
  • ✓Unlimited smart links
  • ✓Custom link-in-bio domains
  • ✓25,000 tracked installs/mo
  • ✓12-month analytics
  • ✓Webhook integrations
  • ✓CSV export + API
  • ✓Email support
Start Free Trial

Business

$49/month

For teams and studios.

  • ✓Unlimited apps
  • ✓Unlimited smart links
  • ✓Custom domains
  • ✓100,000 tracked installs/mo
  • ✓Unlimited analytics
  • ✓Referral program tools
  • ✓Automatic payouts
  • ✓Priority support
  • ✓Team seats (up to 5)
Start Free Trial

All plans include the full SDK. Cancel anytime.

Frequently asked questions

Is this a Firebase Dynamic Links replacement?+
Yes. If you used Firebase Dynamic Links for smart routing and basic attribution, Instally does everything it did — plus install attribution, analytics, and a link-in-bio page. Migration takes about five minutes.
Do I need to ask users for tracking permission (ATT)?+
No. Instally uses statistical fingerprint matching, not IDFA. No ATT prompt required. No user-facing permissions.
How accurate is the attribution?+
Statistical matching typically achieves 90-95% accuracy for installs that happen within a few hours of the link click. On Android, deterministic matching via the Install Referrer API provides near-100% accuracy.
What happens if I exceed my install limit?+
We'll notify you at 80% usage. Installs beyond your limit are still tracked — we won't break your links. You'll just need to upgrade before the next billing cycle.
How is this different from Branch or AppsFlyer?+
They're built for enterprise growth teams with enterprise budgets. Instally is built for indie developers and small studios. Simple SDK, simple dashboard, simple pricing. No sales calls required.
Can I also use this for affiliate or referral tracking?+
The Business plan includes referral tools with automatic payouts. If you need a full affiliate platform for managing creators and influencers, check out our sister product Appfiliate.

Stop guessing where your installs come from.

Set up in five minutes. Free forever for small apps. No credit card required.

Create Your First LinkRead the Docs